Leoné adds, “Taylor is an icon for so many young women, so we’re honored that she elected to wear a Janessa Leoné hat — and support a female designer in such a huge way — on the cover of her new album.”
The designer paid high compliments to Swift, saying that she “manifests confidence on the new album cover.”
She noted that Swift choosing to wear this hat on Red (Taylor’s Version), the re-recorded album being released on Nov. 19, felt like a great fit to her, as she hopes her designs empower people to “embrace their individuality — to wear confidence like an accessory that you never take off.”
Swifties on a mission to replicate the artist’s autumn-ready Red (Taylor’s Version) look might have a tough time tracking down a Mattie Burgundy Velvet Fisherman Cap for themselves, as that specific style is currently sold out, and the brand does not have a restock planned.
But fans of the look might be interested in the “new bodies and materials in the pipeline” from their fall/winter collection, which will launch in late summer or early fall. The collection will feature wool beanies in new colors, corduroy ball-caps, water-resistant hats and more.
In July, Janessa Leoné will also debut a campaign around the importance of skincare and sun protection, with a curated edit of UPF hats that offer a high level of protection from UV rays. In August, they’ll release new functional accessories for travel.