In perhaps a first, Strait and Metallica’s Lars Ulrich appear “together” in a video, which premieres below, promoting the festival.
Like the 2019 concert, this year’s festival also has a charitable component with a portion of the proceeds going to the Strait-supported Military Warriors Support Foundation and Metallica’s All Within My Hands nonprofit.
“We are thrilled to be bringing ATLive back with an incredible lineup of artists,” said Tim Zulawski, SVP and chief revenue officer for AMB Sports and Entertainment in a statement. “From the beginning, our goal was to create a concert series that will become the must-see event for Atlanta. In our first year, we delivered a world-class experience for fans from across the world and we are excited to create that same experience again while giving back to our communities and those in need.”
Tickets go on sale July 16 via Ticketmaster. Orangetheory Fitness also serves as a partner with production handled by The Messina Group.